Deals Explorer
Global licensing, acquisition, and commissioning deals (2020–2025)
78
Total Deals
$478M+
Total Spend
0
Exclusive
9%
Creator Comp.
By Modality
Text
71
Image / Video
7
Top Buyers
#1OpenAI
$266M+
18 deals
#2Google
$60M+
2 deals
#3Apple
$50M+
2 deals
#4Perplexity AI
$47M+
22 deals
#5undisclosed
$45M+
11 deals
Top Providers
#1News Corp
$250M+
1 deal
#2Reddit
$60M+
2 deals
#3Shutterstock
$50M+
8 deals
#4Yelp
$47M+
1 deal
#5Wiley
$23M+
5 deals
Disclosure rate
across 78 deals
Most public deals don't disclose terms. The bars below show what we actually know — not what's true of the market. A 0% disclosure rate on creator compensation, for example, means the deal is silent on compensation, not that creators get nothing.
Financial terms disclosed
19/78 · 24% disclosedof the 59 unknown: 43 undisclosed, 16 no provenance recorded
Creator compensation specified
7/78 · 9% disclosedExclusivity specified
1/78 · 1% disclosedCumulative deals & disclosed spend
2023-07 → 2025-08 · 71 deals · $615M
Supply chain · provider → buyer
13 providers · 17 buyers · 78 deals
Buyer concentration (HHI): 0.18 · provider concentration: 0.03 · top-3 buyers account for 68% of deals.
Modelling AI development as a supply chain follows Cen et al. (2025).
Showing 78 of 78 deals
Provider | Buyer | Modality | Price | Exclusive | Creators Comp. | Date↓ | Rights | Duration | Stage |
|---|---|---|---|---|---|---|---|---|---|
X (Formerly Twitter) MONDA | undisclosed | Text | $42K $42.00/token * | — | — | — | T F I R | — | Confirmed |
Sage ITHAKA | undisclosed | Text | N/A - confirmed that they will "pay royalties on any licensing income according to those contracts". | — | Yes | — | T F I R | — | Confirmed |
Reuters MONDA | undisclosed | Text | $22.0M $22000.00/token * | — | — | — | T F I R | — | Confirmed |
De Gruyter Brill ITHAKA | undisclosed | Text | N/A - authors will receive a percentage share of revenue per title (corresponding with their publisher contracts) for every agreement signed. | — | Yes | — | T F I R | — | Confirmed |
Cambridge University Press ITHAKA | undisclosed | Text | Undisclosed | — | — | — | T F I R | — | Confirmed |
Arcadia Publishing ITHAKA | undisclosed | Text | $205 $0.20/token * | — | Yes | — | T F I R | — | Confirmed |
Shutterstock MONDA | Openai, Meta, Apple, Amazon | Text | $25–$50.0M | — | Yes | — | T F I R | — | Confirmed |
Bloomsbury ITHAKA | undisclosed | Text | 20% royalty payment to authors. | — | Yes | Jan 2025–Aug 2001 | T F I R | — | Confirmed |
Johns Hopkins University Press ITHAKA | undisclosed | Text | $100 $0.10/token * | — | Yes | Jan 2025–Jul 2001 | T F I R | — | Confirmed |
Wiley ITHAKA | Anthropic | Text | Not disclosed — Undisclosed, requires dual-subscription to Wiley and Claude to access Wiley content and Claude's MCP integration chatbot | — | — | Jan 2025–Jul 2001 | T F I R | — | Confirmed |
Taylor & Francis / Informa ITHAKA | undisclosed | Text | Not disclosed — Undisclosed | — | — | Jan 2025–Jun 2001 | T F I R | — | Confirmed |
Johns Hopkins University Press ITHAKA | ProRata AI | Text | Not disclosed — Not detailed, but copyright holders will be "credited and compensated for their material on a per-use basis" for the propotion of content used to answer queries, calculated by a proprietary AI algorithm | — | — | Jan 2025–Jun 2001 | T F I R | — | Confirmed |
Wiley ITHAKA | Perplexity AI | Text | Not disclosed, but AI licensing segment is driving a lot of their revenue growth — Not disclosed | — | — | Jan 2025–May 2001 | T F I R | — | Confirmed |
Wiley ITHAKA | Amazon | Text | $100–$150.0M | — | — | Jan 2025–May 2001 | T F I R | — | Confirmed |
New York Times SEED_CROSS_REFERENCED | Amazon | Text | undisclosed, multiyear | — | — | Jan 2025–May 2001 | T F I R | — | Confirmed |
NEJM Group ITHAKA | OpenEvidence | Text | Multiyear agreement | — | — | Jan 2025–Feb 2001 | T F I R | — | Confirmed |
American Association for the Advancement of Science (AAAS) ITHAKA | ProRata AI | Text | Not detailed in announcement, but in 2024 ProRata.ai had a 50/50 revenue split with content licensing partners based on usage | — | — | Jan 2025–Jan 2001 | T F I R | — | Confirmed |
Axios SEED_CROSS_REFERENCED | OpenAI | Text | Undisclosed | — | — | Jan 2025–Jan 2001 | T F I R | — | Confirmed |
Associated Press SEED_CROSS_REFERENCED | Google | Text | Undisclosed | — | — | Jan 2025–Jan 2001 | T F I R | — | Confirmed |
The Guardian NEUDATA | OpenAI | Text | Undisclosed | — | — | Jan 2025 | T F I R | — | Confirmed |
AFP NEUDATA | Mistral | Text | Undisclosed | — | — | Jan 2025 | T F I R | — | Confirmed |
14 publishers (LA Times, The Independent, etc.) SEED_CROSS_REFERENCED | Perplexity AI | Text | Revenue share | — | — | Jan 2024–Dec 2001 | T F I R | — | Confirmed |
HarperCollins ITHAKA | Microsoft | Text | $5K $0.06/token * | — | Yes | Jan 2024–Nov 2001 | T F I R | — | Confirmed |
Wiley ITHAKA | Potato | Text | Not disclosed, but SVP and GM for AI Growth mentioned that for a revenue share agreement is a possibility they are open to for AI licensing deals | — | — | Jan 2024–Oct 2001 | T F I R | — | Confirmed |
Hearst SEED_CROSS_REFERENCED | OpenAI | Text | Undisclosed | — | — | Jan 2024–Oct 2001 | T F I R | — | Confirmed |
FT, Reuters, Axel Springer, Hearst, USA Today SEED_CROSS_REFERENCED | Microsoft | Text | Undisclosed | — | — | Jan 2024–Oct 2001 | T F I R | — | Confirmed |
Reuters SEED_CROSS_REFERENCED | Meta | Text | Undisclosed | — | — | Jan 2024–Oct 2001 | T F I R | — | Confirmed |
Oxford University Press ITHAKA | undisclosed | Text | Undisclosed | — | — | Jan 2024–Aug 2001 | T F I R | — | Confirmed |
FT, Axel Springer, The Atlantic, Fortune, UMG SEED_CROSS_REFERENCED | ProRata AI | Text | 50% subscription revenue share | — | — | Jan 2024–Aug 2001 | T F I R | — | Confirmed |
Condé Nast SEED_CROSS_REFERENCED | OpenAI | Text | Undisclosed | — | — | Jan 2024–Aug 2001 | T F I R | — | Confirmed |
Multiple publishers (Time, Der Spiegel, Fortune, etc.) SEED_CROSS_REFERENCED | Perplexity AI | Text | Revenue share | — | — | Jan 2024–Jul 2001 | T F I R | — | Confirmed |
TIME SEED_CROSS_REFERENCED | OpenAI | Text | Undisclosed | — | — | Jan 2024–Jun 2001 | T F I R | — | Confirmed |
Vox SEED_CROSS_REFERENCED | OpenAI | Text | Undisclosed | — | — | Jan 2024–May 2001 | T F I R | — | Confirmed |
The Atlantic SEED_CROSS_REFERENCED | OpenAI | Text | Undisclosed | — | — | Jan 2024–May 2001 | T F I R | — | Confirmed |
Stack Overflow SEED_CROSS_REFERENCED | OpenAI | Text | Undisclosed | — | — | Jan 2024–May 2001 | T F I R | — | Confirmed |
Reddit SEED_CROSS_REFERENCED | OpenAI | Text | undisclosed + ad partnership | — | — | Jan 2024–May 2001 | T F I R | — | Confirmed |
News Corp SEED_CROSS_REFERENCED | OpenAI | Text | $250.0M $250000.00/token * | — | — | Jan 2024–May 2001 | T F I R | 5 years | Confirmed |
Dotdash Meredith SEED_CROSS_REFERENCED | OpenAI | Text | $16.0M $16000.00/token * | — | — | Jan 2024–May 2001 | T F I R | — | Confirmed |
Taylor & Francis / Informa SEED_CROSS_REFERENCED | Microsoft | Text | $10.0M $10000.00/token * | — | — | Jan 2024–May 2001 | T F I R | 3 years | Confirmed |
Financial Times SEED_CROSS_REFERENCED | OpenAI | Text | No specifics, but understood to be non-exclusive licensing arrangement and that OpenAI is not taking any stake in the FT Group. | — | — | Jan 2024–Apr 2001 | T F I R | — | Confirmed |
Axel Springer SEED_CROSS_REFERENCED | Microsoft | Text | Undisclosed | — | — | Jan 2024–Apr 2001 | T F I R | — | Confirmed |
Wiley ITHAKA | undisclosed | Text | $23.0M $23000.00/token * | No | — | Jan 2024–Mar 2001 | T F I R | — | Confirmed |
Le Monde SEED_CROSS_REFERENCED | OpenAI | Text | $1.0M–$5.0M | — | — | Jan 2024–Mar 2001 | T F I R | — | Confirmed |
Automattic (Tumblr/WordPress) SEED_CROSS_REFERENCED | OpenAI, Midjourney | Text | Undisclosed | — | — | Jan 2024–Feb 2001 | T F I R | — | Confirmed |
Reddit MONDA | Google | Text | $60.0M $60000.00/token * | — | — | Jan 2024–Feb 2001 | T F I R | — | Confirmed |
Shutterstock NEUDATA | Reka | Image / Video | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
Yelp MONDA | Perplexity AI | Text | $47.0M $47000.00/token * | — | — | Jan 2024 | T F I R | — | Confirmed |
World History Encyclopedia NEUDATA | Perplexity AI | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
The Texas Tribune NEUDATA | Perplexity AI | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
The Independent NEUDATA | Perplexity AI | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
TIME NEUDATA | Perplexity AI | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
RTL Germany ntv NEUDATA | Perplexity AI | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
RTL Germany Stern NEUDATA | Perplexity AI | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
Prisa Media NEUDATA | Perplexity AI | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
NewsPicks NEUDATA | Perplexity AI | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
Minkabu Infonoid NEUDATA | Perplexity AI | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
Mexico News Daily NEUDATA | Perplexity AI | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
Lee Enterprises NEUDATA | Perplexity AI | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
LA Times NEUDATA | Perplexity AI | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
Gear Patrol NEUDATA | Perplexity AI | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
Fortune NEUDATA | Perplexity AI | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
Der Spiegel NEUDATA | Perplexity AI | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
DPReview NEUDATA | Perplexity AI | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
Blavity NEUDATA | Perplexity AI | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
Adweek NEUDATA | Perplexity AI | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
Prisa Media NEUDATA | OpenAI | Text | $1.0M–$5.0M | — | — | Jan 2024 | T F I R | — | Confirmed |
USA Today Network NEUDATA | Microsoft | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
Reuters NEUDATA | Microsoft | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
Hearst NEUDATA | Microsoft | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
Financial Times NEUDATA | Microsoft | Text | Undisclosed | — | — | Jan 2024 | T F I R | — | Confirmed |
Shutterstock NEUDATA | Apple | Image / Video | $50.0M | — | — | Jan 2024 | T F I R | — | Confirmed |
Shutterstock NEUDATA | Amazon | Image / Video | $25.0M–$50.0M | — | — | Jan 2024 | T F I R | — | Confirmed |
Axel Springer MONDA | OpenAI | Text | $1–$5.0M | — | — | Jan 2023–Dec 2001 | T F I R | — | Confirmed |
Associated Press SEED_CROSS_REFERENCED | OpenAI | Text | Undisclosed | — | — | Jan 2023–Jul 2001 | T F I R | — | Confirmed |
Shutterstock NEUDATA | OpenAI | Image / Video | Undisclosed | — | — | Jan 2023 | T F I R | — | Confirmed |
Shutterstock NEUDATA | NVIDIA | Image / Video | Undisclosed | — | — | Jan 2023 | T F I R | — | Confirmed |
Shutterstock NEUDATA | Meta | Image / Video | $25.0M–$50.0M | — | — | Jan 2023 | T F I R | — | Confirmed |
Shutterstock NEUDATA | LG | Image / Video | Undisclosed | — | — | Jan 2023 | T F I R | — | Confirmed |